Thai Tea Sebagai Peluang Usaha Mahasiswa

  • Inka inka Universitas Muhammadiyah Palopo
  • Satriani Satriani Universitas Muhammadiyah Palopo
  • Nurwahidah Nurwahidah Universitas Muhammadiyah Palopo
  • Nurhidayah Rasyid Universitas Muhammadiyah Palopo
  • Hikrawati Hikrawati Universitas Muhammadiyah Palopo
  • Syamsul Alam Ramli Universitas Muhammadiyah Palopo
Keywords: Thai Thea; Student Business Opportunities.

Abstract

This journal is a study that discusses opening a contemporary drink business (Thai Tea a) as a student business opportunity. This study aims to provide an understanding of opening a contemporary beverage business (Thai Tea) as a student business opportunity. Research conducted is descriptive qualitative. The results of this study say that the Thai Tea  beverage business has very good opportunities, this is indicated by the large number of enthusiasts who like this drink. This can be seen from the results of the interviews that Thai Tea  is the best choice and there are many enthusiasts who are accompanied by driving factors, namely strategic selling locations, attractive packaging and achieving the desired target market. Even though the selling location is on the campus, Thai Tea  enthusiasts are in great demand, from children to adults.

References

Eko Mardianto, Zamhari, H. T. S. M. (2019). Analisis Pengaruh Pelayanan, Promosi Dan Variasi Produk Terhadap Peningkatan Volume Penjualan Usaha Thai Tea Booyah Di. Jurnal Progresif Manajemen Bisnis, 6(2), 346–355.

Fetnisari Babang Noti, Herru Prasetyo Widodo, E. D. S. (2021). Strategi Komunikasi Pemasaran Kae Thai Tea Dalam Meningkatkan Brand Awareness. Jurnal Komunikasi Nusantara, 3(1), 33–43. https://doi.org/10.33366/jkn.v3i1.76

Utama, S. S. R., & Nawawi, Z. M. (2022). Membuka Usaha Minuman Kekinian (THAI TEA ) untuk Meningkatkan Jiwa Kewirausahaan bagi Mahasiswa yang Mengalami Pembelajaran Daring. Jurnal Ilmu Komputer, Ekonomi Dan Manajemen (JIKEM), 2(1), 1541–1546.

Published
2023-06-17
How to Cite
inka, I., Satriani, S., Nurwahidah, N., Rasyid, N., Hikrawati, H., & Ramli, S. (2023). Thai Tea Sebagai Peluang Usaha Mahasiswa. EPIC: Jurnal Pendidikan Pengabdian Masyarakat, 2(1), 1-7. https://doi.org/10.35906/epic.v2i1.230

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