All manuscripts submitted to the International Journal of Strategic Business and Marketing Management Studies (IJSBMMS) undergo a rigorous double-blind peer review process.

1. The editorial team conducts an initial screening to ensure the manuscript fits the journal’s focus and scope and meets the basic submission requirements.
2. Manuscripts that pass the initial screening are sent to at least two independent reviewers who are experts in the relevant field.
3. Reviewers evaluate the manuscript based on originality, methodological rigor, clarity, contribution to the field, and relevance to the journal’s aims.
4. Based on the reviewers’ recommendations, the Editor-in-Chief makes one of the following decisions: Accept, Minor Revision, Major Revision, or Reject.
5. Authors are given the opportunity to revise their manuscripts according to the reviewers’ comments. Revised manuscripts may be sent back to the reviewers for further evaluation if necessary.

The review process typically takes 4–8 weeks, depending on the availability of reviewers and the complexity of the manuscript.