Journal Description

The International Journal of Strategic Business and Marketing Management Studies is an international journal focused on both theoretical and practical research in the fields of strategic business management and marketing management. This journal aims to provide a platform for researchers, academics, and business practitioners to publish scholarly work that contributes to understanding the development and implementation of business and marketing strategies across various industry contexts. By integrating these two fields, this journal offers broader insights into how business and marketing strategies can be aligned to achieve better organizational goals in an increasingly competitive market.

Main Topics

• Global Business Strategy
• Innovation in Management
• Leadership and Decision-Making
• Human Resource and Organizational Management
• Business Performance and Success Measurement
• Sustainability and Corporate Social Responsibility (CSR)
• Risk Management and Corporate Strategy
• Strategic Marketing Management
• Digital Marketing and E-Commerce
• Consumer Behavior and Purchasing Decision-Making
• Product Innovation and Development
• Sustainable Marketing and Corporate Responsibility

Journal Aims

• Provide deeper insights into the theories and practices of business strategy, management, and marketing.
• Encourage knowledge exchange between academics, practitioners, and industry stakeholders, particularly in strategic management and marketing.
• Serve as the primary forum for scholarly work related to the latest developments in business and marketing management theory and practice.
• Make a significant contribution to addressing the challenges faced by organizations in an increasingly complex global business environment, with a focus on innovation in marketing and effective business strategies.